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The "old money style" is more than just a little bit stylish

by Rong Zhang 07 Feb 2024

When the cream style, medieval style, and wabi-sabi style are still in the air, there is another "old money style" in the design circle, which makes modern people have a new pursuit of the so-called "old-fashioned aesthetics"... Today we will talk about the home aesthetics of "old money style". What about the parents of the old money? What is their aesthetic taste? How can ordinary people learn from it?

1. What's the old money style?

The so-called old money usually refers to a relatively long time to obtain wealth. In layman's terms, it means a rich family that has been rich for several generations. The old money style was first popular in the fashion field, and the old money style in the fashion field can be found everywhere, but instead of looking at clothing, looking at home products can better reflect the taste and lifestyle of "senior old money". In terms of space aesthetics, the old money style puts more emphasis on nostalgic and retro elements, maintaining a low-key and noble elegance without losing the extravagance. It pays attention to the interior, and even more advocates the display of low-key and restrained yet extravagant. In short, "old money style" is synonymous with elegance, low-key and quality.

 

2. Old money aesthetics in a class of its own

Unlike New Money, which has just become rich and has a more flamboyant style, Old Money pays more attention to the richer and lower-key, usually consisting of three elements: academic, monochrome, and low-key luxury. Many people say that the only way to distinguish new money from old money is to look at everyday wear. In fact, their home is more interesting. Because the upstarts are eager to prove themselves, it is easy to overdo it and go from one extreme to the other. In contrast, the old money believes that the appearance can be low-key, but the price cannot be dropped, and they have their own unique aesthetic system. Just like dressing up, we don’t want to be stunning at the first glance, but only want to be comfortable from the inside out.

3. The Essence of Home in Old Money Style

"Old money style" has different presentation forms in different countries. The old money in Europe is mainly of noble origin, and most of their homes are based on classical European style, with more attention to detail, and will be more traditional and old-fashioned. The old money in the United States is mostly rich people who immigrated from Europe, and their wealth is earned through family business for generations. For example, the Pritzker family and the Rockefeller family that people often mention nowadays do not rely on noble blood, but family inheritance. Therefore, the homes of American old money will also be more American-style retro, without so many constraints, and relatively casual. There are a lot of ingenuity and style in it, perhaps this is the secret of their enduring prosperity. However, relying on the two styles mentioned above is obviously not enough. In their homes, you can also see many famous scenes of Chinese and Western mix and match. Blue and white porcelain, ebony screens, flower and bird wallpapers and other Chinese-style decorations appeared in their homes in large numbers, like a clear stream, not only showing the status and taste of the old money, but also adding more exoticism to the whole home amorous feelings. The application of these elements is ingenious and restrained, more obtrusive and less intrusive, and the old money takes this degree "deadly".

For old money, old enough is often more important than rich. In their homes, you can see many priceless and historical objects, they can be porcelain vases, famous paintings and artworks, or the house itself is an "antique" that is hundreds of years old. These treasures have been baptized for several centuries and have been passed down from generation to generation. Each of these treasures is actually a wonderful family history. As for the choice of interior materials, whether it is old European money or old American money, they seem to prefer dark solid wood over light colors. For example, black walnut, as the years change, the color becomes more stable and thick, and it is easy to create a sense of story when used in a wide range, and it can also quickly improve the texture and level.

Just like the dressing style of the old money, it does not pursue fashion too much, advocates no logo, does not show off, does not make publicity, looks simple and unpretentious, but actually hides mystery. Therefore, they also follow this principle in the choice of color. The color matching should not be too eye-catching. Usually, neutral colors such as white and beige are the main colors, and at the same time, they are matched with Burgundy red or navy blue with gray tones as embellishments. In fact, in the traditional style of old money, purple is also a bright color that is frequently used, especially on important occasions, purple is often the most authentic choice. After all, in ancient Europe, only the royal family could afford it. In addition to color matching, there will also be some small highlights in the soft decoration. For example, the classic plaid elements used in pillows, sofa fabrics and the backrest of dining chairs can play a very good decorative effect. It seems ordinary, but it has a strong cultural atmosphere inside.

4. "Old money style" that ordinary people can learn from

Of course, as ordinary people, we don’t have to buy expensive furniture and antiques for the whole house, but we can learn from the “old money style” home furnishing principles. The old money may not be so fancy about the style, but they definitely pursue the quality first. As mentioned earlier, whether it is their dressing style or furniture, the inner quality is far greater than the outer style. For us ordinary people, there are also many ways to pursue texture, such as buying one or two pieces of high-quality genuine furniture. The reason why authentic furniture is expensive is not only good-looking, but also the experience it brings to you is different, with higher-quality fabrics, stricter design dimensions, and even some materials have their own patents. Flat furniture may be able to reproduce the shape, but the inner texture of genuine furniture is far beyond imitation. When you really own such a piece of furniture, you will gradually realize the lifestyle and way of thinking of the old money. You don’t have to be them, at least it can open another window for your cognitive world.

The old money who has realized the freedom of wealth will naturally pursue the improvement of the spiritual level. Old money people not only pay attention to elite education and believe in intellectualism, but also cultivate some hobbies that burn money, such as equestrianism and tennis. In their homes, these elements that satisfy spiritual needs can also be seen. For ordinary people, the perfect integration of personal hobbies into the home can definitely become the finishing touch in the entire space. For example, if you love reading, you can design an exclusive reading corner for your home. If possible, you can also directly decorate your home into a "library".

At Domvitus store, we are proud to introduce a classic pillow cover, the Palermo Color Stripe Boucle Pillow Cover, which embodies the essence of traditional old money style. Crafted with carefully selected fabrics and exquisite craftsmanship, this pillow cover exudes a rich classical atmosphere. Its classical patterns and intricate decorative details perfectly showcase the luxury and elegance of the vintage style. Whether placed on a sofa, bedside, or by the window, this pillow cover adds a touch of nobility and warmth to your home decor. Let Domvitus' pillow cover be the highlight of your home, creating a space filled with historical charm and cultural heritage.

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